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M&S set up to deliver most digital Christmas yet


online-shoppingAhead of the busy festive season, M&S is increasing capacity at its online distribution centre at Castle Donington, as the retailer gets set to deliver the most digital Christmas yet

  • 30% colleague increase to online distribution team for Christmas 2020
  • Contactless click and collect service expanding to 16 stores
  • Robust hygiene & social distancing measures remain in place across the site

As part of its Never the Same Again programme, M&S is turbocharging growth on M& reflecting the accelerated shift to online shopping seen during lockdown.

In August, M&S reported a 39.2% increase in its online sales and has seen over 1.5 million new downloads of its popular app since the relaunch of its Sparks loyalty scheme in July. Customers are already turning to online for festive inspiration—with Christmas related searches up 80% on last year.