New strategy Lectra 4.0 launched by Lectra


TF News Desk


aamra resources ltd and Lectra jointly organized an event called “Apparel 4.0” on 4th May 2017 at Radisson Blu Water Garden, Dhaka. aamra resources ltd and Lectra have introduced a new strategy called Lectra 4.0 in to the event. Top entrepreneur from RMG sectors of Bangladesh has attended the launching event. Top management people from aamra & lectra were attended the program not only that but also people from ministry participated into the event. Syed Farhad Ahmed-Managing Director-aamra companies welcomed the prominent guests. Mr Jérôm Viala – Executive Vice President of Lectra introduce the strategy with a short briefing. Mr. David Leprovost – Channel Sales Director – South and South-East Asia- Lectra explain what is the lectra 4.0 strategy is and how this strategy can contribute to the RMG sector of Bangladesh. Mr. Zunaid Ahmed Palak MP, State Minister of Post, Telecommunications & Information Technology was there and he also share his wisdom that how ICT development would help the RMG sector & the Digital Bangladesh dream as well. Ms. Sonia Bashir Kabir, Managing Director of Microsoft Bangladesh participated in the event certainly and kept some moralistic words how technologies can make the life easier, flexible and secure for human and industries as well. After launching ceremony Chairman of Aamra companies Mr. Syed Faruque Ahmed mentioned vote of thanks. It was a big surprise for aamra resources when Mr. Yves Delhaye Director – Asean, South Korea, India, Australia awarded aamra resources ltd as the best partner of 2016. Bangladesh is the one stop solution international RMG buyers. Many RMG manufacturers of Bangladesh are providing critical solution to fashion industries worldwide. aamra resources ltd and Lectra organized an exclusive Fashion show during the event. The purpose of the fashion show was to convey that now RMG sector can convey that Bangladesh is potential enough to make the fashion world more productive, fashionable and innovative. Top RGM manufacturer was contributing as a clothing partner of the Fashion show. FCI (BD) Limited, Fakir Fashion Limited, Square Group, BEXIMCO-Yellow, Babylon Group-Trendz was enthusiastically supported and contributed in the Fashion Show as a clothing and accessories partner. Apex footwear ltd also associated with aamra and contributed as foot wear partner.