Singapore-based sustainability startup NEXTEVO showcased its 100% chemical free pineapple leaf fibre (PALF) solutions at Tokyo Fashion World (FaW) 2024. Their PALF-based denim jackets and jeans drew industry attention for their sustainability, functionality, and premium quality, making it an ideal platform to showcase their eco-friendly innovations to the global fashion market.
NEXTEVO showcased PALF’s versatility, offering a sustainable alternative for premium casual wear and high fashion without compromising quality or style. Products like jeans, blazers, shirts, and skirts highlighted its potential in modern fashion, while high-end PALF-cotton bath towels demonstrated its adaptability beyond apparel. The 2024 FaW Tokyo showcase has put an even greater spotlight on sustainability, where global fashion brands, manufacturers, buyers, and professionals can explore new trends, products, and business opportunities in the booming sustainable fashion market.
“We’re thrilled by the interest and feedback we’ve received at FaW Tokyo 2024. Our PALF-based denim jackets and jeans are just the beginning of what’s possible when innovation and sustainability meet. We believe that NEXTEVO PALF has the potential to redefine eco-friendly fashion for top brands across the globe,” shared Harold Koh, Founder of Nextevo. NEXTEVO is the first PALF textile manufacturer to secure the OEKO-TEX®️ STANDARD 100 certification. This achievement proves their products are safe, high-quality, and made with eco-friendly methods. By gaining this trusted seal of approval, NEXTEVO strengthens its reputation and appeal to environmentally aware brands and shoppers. NEXTEVO’s showcase of PALF products emphasises sustainable innovations in fashion, particularly with its eco-conscious denim apparel. As a premium alternative for modern consumers, PALF boasts excellent moisture absorption and breathability. The combination of PALF with traditional cotton creates strong, durable garments. As traceability becomes a critical factor for eco-conscious consumers, NEXTEVO incorporated FibreTrace® technology, enabling brands and consumers to trace the material’s journey from farm to fibre, ensuring transparency and accountability throughout the supply chain.
NEXTEVO sources a steady supply of pineapple leaves from Southeast Asia and East Africa, where fibres are extracted from the leaves. They require minimal resources to grow and are compostable, biodegradable and antibacterial. The fibres are then processed at their Vietnam facility into eco-friendly Ready-to-Spin (RTS) fibres. They collaborate with OEM partners to create blended yarns and sustainable fabrics, typically mixing RTS fibres with cotton, recycled cotton, rPET or lyocell for use in apparel, upholstery, automotive interiors, and home textiles. The pineapple holds rich cultural significance: in Asia, it symbolises prosperity, while in Western cultures, it represents hospitality and luck. This cultural connection makes it easier for consumers to relate to pineapple fibre, increasing the appeal of PALF-based products. The pineapple’s symbolic value further enhances the attraction of these items, making them more desirable to consumers. With a growing customer base and numerous active discussions with global brands, NEXTEVO looks forward to building on the momentum from FaW Tokyo 2024. The company remains committed to helping brands embrace sustainable solutions without compromising quality or performance.
