Latest data from eShopWorld shows that April’s year-over-year apparel orders in the US increased by 98.4 per cent, led by sports equipment with volume growth of 96.2 per cent, and footwear with volume growth of 60.2 per cent. In the first half of May, categories continued to see growth of 118 per cent, growth of 58.5 per cent and growth of 106.6 per cent year-over-year, respectively.
Many brands in these categories experienced exponential sales during this time. Brands that reacted quickly to properly address international markets during the pandemic saw the most growth. Companies that were able to offer easy availability through e-commerce were able to effectively and efficiently acquire a larger share of the market with new audiences.
The top 10 countries that purchased U.S. products for April year-over-year included Israel, Ireland, New Zealand, Canada, the United Arab Emirates, Chile, Australia, Belgium , Switzerland, and France, rising in order volume from 92 to 178 per cent. During this period, returns from e-commerce consumers also diminished.
