Koovs, an online fashion marketplace, and Blue Saint, a British design house, have collaborated to launch an affordable activewear collection for the etailer. Blue Saint is a sustainable clothing manufacturer that supplies multinational fashion brands such as ASOS, Topshop, and Urban Outfitters.
For men and women, the new label one/Zero has released a joint line of shorts, vests, tops, leggings, joggers, sports bras, and jackets.
The collection’s aim, according to Mary Turner, CEO of Koovs, is to ensure that Koovs remains India’s most affordable fashion destination for young adults. Koovs is a London-listed India-focused fashion marketplace backed by Kishore Biyani’s Future Lifestyle.