Pacific Jeans Ltd., founded in 1984, is a leading denim manufacturer based in Bangladesh, recognized globally for its high-quality jeans production. Known for its commitment to innovation, sustainability, and social responsibility, Pacific Jeans supplies to many renowned international brands. The company strongly emphasises cutting-edge technology and environmentally friendly practices, including water and energy-saving initiatives. As a pioneer in Bangladesh’s denim industry, Pacific Jeans continues to play a pivotal role in positioning the country as a major player in the global fashion and apparel market.
Pacific Jeans Ltd. a prominent jeans manufacturer, is proud to unveil its latest collections in denim at the Denim Lounge the 17th Bangladesh Denim Expo, taking place on November 4th and 7th at Hall-4, ICCB, Dhaka, Bangladesh.
Syed M Tanvir, Managing Director, Pacific Jeans Ltd shared the current of Denim Industry, challenges and opportunities with the journalists –
When we consider global trends, denim demand has been somewhat slow in the last 2–3 seasons. From an overall business perspective, our supply significantly exceeds demand. Countries like Pakistan, Turkey, Bangladesh, Sri Lanka, Vietnam, Cambodia, and China have high installed capacities for sourcing.
In terms of product innovation and sustainability, there have been some changes, along with new regulatory requirements. By 2026, the European Union will implement intelligence regulations, and by 2030, we will face a minimum 40% carbon emission reduction target, which is a significant challenge. Altogether, our industry faces several challenges as well as opportunities.
One way to overcome these challenges is through policy-wise adjustments and individual efforts. On a policy level, individual factories must meet the European Union’s requirements. Nearly every industry will need to meet fiber recycling, water recycling, and carbon emission reduction requirements and achieve these targets.
Whether we are striving for customer satisfaction or making efforts to do so depends on the leadership of each industry. Organizations like BGMEA, BKMEA, and other trade bodies, along with all stakeholders, must work to create awareness. Companies that work towards increasing revenue, driving product innovation, and enhancing efficiency will be the ones to succeed in the near future.
Our industry should now focus more on how we can add greater value. Denim, being a versatile product, has significant potential. It includes high-end, medium-end, and basic-end products, which is why denim stands out as Bangladesh produces a variety of products, from basics to high-quality goods.
If we can produce more medium- and high-range products, export rates will gradually increase. Currently, some orders are going outside the country, but this is only temporary due to the unstable situation. As the industry gradually stabilizes, I believe buyers will return to their original plans and strategies. Additionally, there are certain laws and regulations from the government and some trade bodies, which I view positively. Over the last five years, Bangladesh has also developed significantly in denim production, particularly in innovation and high-end products compared to other sectors.
