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Platinum Denim Fabric is introduced by C&A


platinum-denimThe first Cradle to Cradle Certified Platinum denim fabric introduced C&A has. The denim was created in partnership with Rajby Textiles and Eco Intelligent Growth. This is the first fabric worldwide to be certified at the Platinum level by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to transforming the safety, health and sustainability of products through the Cradle to Cradle Certified Product Standard.

C&A is the first fashion brand to achieve the highest certification level within the Cradle to Cradle Certified Products Program. To achieve the highest levels of Cradle to Cradle Certified requirements, Rajby, its supplier, Archroma, and C&A teamed up to research and identify the most suitable materials and chemicals for the fabric. The resulting denim is optimized for material health–including the use of Global Organic Textile Standard (GOTS)-certified organic cotton fiber–made with 100 per cent rapidly renewable resources. The fully recyclable denim is also produced using a closed-loop process water system and is 100 per cent carbon neutral in the manufacturing stage. As with its other circular innovations, C&A aims at sharing its knowledge open source to create a pathway toward circularity for the industry.