Primark the high street fashion retailer has announced a three-year partnership with UNICEF where both will collaborate on education and emergency response. In total, Primark will commit $4.5 million towards UNICEF’s education work and a further $1.5 million has been pledged to support emergency response efforts following humanitarian crises.
Primark’s contribution to the charity’s education fund will enable vulnerable children to attend and keep their place in Cambodian schools. Activities in the program will include targeted support for children from minority language groups, children with disabilities and girls, investment in school sanitation facilities, and training for teachers in positive discipline approaches.
In 2017, UNICEF’s emergency response arm – which Primark is now directly supporting – responded to 337 humanitarian situations in 102 countries, most of which included children at risk, with women and children comprising 60 – 80 per cent of the affected population.