Wednesday, April 24, 2024
HomeNews & ViewsBusiness FocusPVH Corp has switched to a more sustainable digital design process

PVH Corp has switched to a more sustainable digital design process

PVH has doubled its sustainability efforts. Its fourth collaboration with Formula One World Champion Lewis Hamilton uses sustainable materials and sourcing practices including the use of organic cotton and recycled materials, low-impact denim washes and more. These sustainability practices are a part of PVH’s Forward Fashion Initiative, which aims to change the way clothes are created and reused. Its goals include reaching zero negative impacts, increasing positive impacts and improving more than one million lives across its value chain.

PVH Corp is the parent company of Tommy Hilfiger, Calvin Klein, Van Heusen, Speedo and Izod. PVH’s business is strongly anchored in the US, where in 2018 it generated 46 per cent of its sales, but the group is reorganising itself in the US market. Tommy Hilfiger has been working to sales in China, engineering double-digit growth in the country in 2018. Asia accounts for 12 per cent of the group’s sales. The group has cut the share of its production that comes from China to the US market. Three or four years ago, about 35 per cent of its production for the US was coming out of China.

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