Ralph Lauren Opens Sprawling Childrenswear Store in Milan

The unit is in line with the brand’s plan to strengthen its presence in key cities as part of the company’s Next Great Chapter strategy.

Located on Via della Spiga, on the opposite side of the brand’s sprawling flagship, the store reflects Ralph Lauren’s distinctive style, displaying mini-me looks, from the tweed jackets and crest ties to the trucker jackets and smaller versions of the Ricky or Polo ID bags.

“Our presence in Milan is unique in that it showcases the true, full expression of our luxury brands and hospitality in one incredible experiential retail destination,” said president and chief executive officer Patrice Louvet. “The opening of our flagship [in Milan] last year and now the addition of the childrenswear store — the largest in Europe — builds on our focus to win in key cities around the world and to deliver across every occasion and moment in our consumers’ lives.”

The boutique, with four windows and large glass entry doors framed by mahogany wood and aged brass details, covers two floors over 3,240 square feet and carries collections targeting infants and children aged up to 18.