Reima Launches Kidswear Collection For Supporting WWF’s Conservation Efforts


The Finnish kidswear brand Reima believes an active childhood helps kids grow up healthy and ready to take on the world to come – our one and only home planet, which we also must protect. This fall, Reima collaborates with WWF to raise funds for nature. The Reima x WWF collection is a tribute to Finland’s mysterious lynx and is made of more sustainable materials.

The Reima x WWF collection consists of nine essential pieces: a light quilted jacket with zip-off sleeves, various cotton jersey garments, and sneakers. They are all designed to work together and take kids in style from the late days of summer all the way to fall when it’s time to start school again. Apart from the super sweet, hooded toddler overall in sizes 92-116 cm, all clothes come in double sizes 98/104 – 158/164, matching the average kids’ size range from 3 to 14 years.

“We’re so happy to partner with WWF and create this fun sustainable collaboration, starring the lynx! Reima x WWF collection is a concrete action on how much we Finns love our forests and how important it is to protect wildlife and biodiversity, letting our kids and cubs play freely all around the world – now and in the future”, said WWF International Corporate Partnerships Director David Bloch “WWF’s mission is to stop the degradation of our natural environment and build a future where humans live in harmony with nature. We do this work for current and future generations. For this reason, we are excited about this first collaboration with Reima which adheres to a high level of durability and environmental standards, aims to inspire children’s love for the outdoors, and also raises funds for WWF’s conservation work”

Sari Perttunen, Reima’s Chief Creative Officer said, “All Finns know the lynx lives in our forests, but it’s so wary most of us never get to see it in nature. In fashion, leopard spots are a long-time favorite, so we thought it a refreshing change to introduce our own spots, based on the beautiful fur of the lynx. This is the backbone of the Reima x WWF collection that raises funds for protecting all nature.”

For every Reima x WWF collection item purchased between 15 July and 31 December 2022, Reima will donate €2 to WWF’s global conservation efforts.