Growing emphasis on hygiene and wellness in the world of fashion
Health, Hygiene and Wellness have now become a priority for most consumers in the purchases they make. The same trend has been seen in the world of fashion wherein consumers are seeking apparel with inherent functional benefits that enhance their wellness. Over the last couple of years, wellness apart from being a lifestyle choice has also become an influential trend in global fashion.
Antimicrobial fabrics are in demand because they are effective in improving the consumer experience. This has been key to clothing that is wearable and comfortable, at the same time fashionable and functional.
The Research & Development (R&D) Department at Reliance Industries Ltd. (RIL) constantly strive to innovate and develop new technologies and products that enhance end consumers’ experience and satisfaction. The various R|Elan™ technologies developed by RIL’s R&D Department have imparted performance enhancement, and wellness features to the products and these are trendsetters in the fashion industry. R|Elan™ FeelFresh fabric is the outcome of one of such innovations.
R|Elan™ FeelFresh fabric – Be Fresh 24×7
R|Elan™ FeelFresh, the next-generation wellness fabric with permanent antimicrobial properties is used to manufacture apparel across different categories, masks and PPE. R|Elan™ FeelFresh is also a preferred choice for manufacturing environment-friendly apparel as it constrains the manifestation of bad odour. This is due to the inherent antimicrobial property in R|Elan™ FeelFresh, even after extended usage of the garment thereby, reducing the need for frequent washing – saving water, electricity, energy and time besides extending the life and look of the garment.
R|Elan™ FeelFresh fabric has been created from specially-engineered fibres and yarns with embedded silver that inhibits bacterial growth in the garment thus reducing bad odour generated from body sweat. Since this technology is inherent in the fibre, the functional benefits continue to remain even after multiple garment washes. This smart fabric has been designed to enhance comfort and aesthetics making it one of the most sought-after fabrics by renowned domestic and global brands, retailers and apparel manufacturers.
R|Elan™ FeelFresh – Versatile solution used by brands and retailers across different fashion categories
Over the last few years, various brands have incorporated R|Elan™ FeelFresh fabric highlighting the fact that garments made from this performance fabric help consumers in improving their wellness and hygiene. Thus, stylish yet high-performance apparel and accessories for consumers are possible with R|Elan™ FeelFresh fabric’s anti-microbial technology.
R|Elan™ FeelFresh fabric provides brands with inherent anti-microbial technology to power different apparel fashion segments like denim, activewear, casualwear, athleisure, sportswear, formalwear, innerwear etc. It also enables brands to address the emerging needs of consumers in the wellness and hygiene segments.
As a new product innovation, R|Elan™ FeelFresh fabric technology can also be made available in recycled fibers that are manufactured using 100% post-consumer used PET bottles.
Consumers today want to stay fresh and active apart from looking stylish and fashionable. Now, garments made with R|Elan™ FeelFresh fabric make all this possible for consumers over a long period. R|Elan™ is Fabric 2.0 – the fabric of the future.
About Reliance Industries Limited (RIL):
Reliance is India’s largest private sector company, with a consolidated turnover of INR 539,238 crore ($73.8 billion), cash profit of INR 79,828 crore ($10.9 billion), and net profit of INR 53,739 crore ($7.4 billion) for the year ended March 31, 2021. Reliance’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and digital services. Reliance is the top-most ranked company from India to feature in Fortune’s Global 500 list of “World’s Largest Companies”. The company stands 55th in the Forbes Global 2000 rankings of “World’s Largest Public Companies” for 2021 – top-most among Indian companies. It features among LinkedIn’s ‘The Best Companies to Work For In India’ (2021).
