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Rit Dye Collaborated with Unfinished Legacy


ritRit Dye collaborated with designer and photographer, Brema of Unfinished Legacy to bring a collection of custom color formulas inspired by his go-to shades.

Brema was born in Sudan and raised in Kenya. This Milwaukee-based artist depicts a narrative of his journey through his brand, Unfinished Legacy. He often uses butterfly motifs symbolizing growth and migration, mirroring his upbringing, “[It] fit my upbringing perfectly. All the journeys my family made were about searching for better opportunities.”

Another reason butterflies are so integral to his brand is due to this quote by the late Naya Rivera: “Butterflies can’t see their wings. They can’t see how truly beautiful they are, but everyone else can.”