There are various channels available where women’s wear can be purchased. These channels include department stores, boutiques, retailers, specialty stores and online. Global women’s wear market can be bifurcated into five categories: clothing, footwear, sportswear, accessories and others. The global women’s wear market is expected to register robust growth by 2020 as fashion is one of the important aspects of women’s wear.
Europe represents the largest market, closely followed by North America. Asia Pacific is expected to be the fastest growing market for women’s wear. Increasing promotional activity, rising disposable income, increasing consumer confidence and increasing shoppers eagerness to keep up with the latest fashion trends are some of the major driving force for women’s wear market. With the lower effect of economic recession, employment rate and disposable income levels are rising, which allows the consumer to spend more on apparels.
Some major companies operating in the women’s wear market include GAP Inc., H&M, The TJX Companies, Inc, Marks & Spencer Group plc, Benetton Group, Pacific Brands, Etam Development, Fast Retailing Co, Esprit Holdings, Aoyama Trading Co, Mexx Group, Arcadia Group, Next plc and Nordstrom, Inc.