Two leading forces in the global textile chemical sector, SANITIZED AG and Rudolf Holding SE & Co. KG, have announced an exclusive worldwide distribution partnership for Sanitized® textile technologies, marking a new era of collaboration and customer support in the textile industry.
Effective February 1, 2026, RUDOLF will become the sole global distributor of SANITIZED’s hygiene function and material protection technologies. A transition period, beginning September 1, 2025, will ensure uninterrupted supply and technical assistance to customers as the partnership takes shape.
This strategic alliance combines SANITIZED’s decades-long expertise in antimicrobial and odor-control solutions with RUDOLF’s globally integrated textile finishing and chemical supply chain. Together, these two family-owned pioneers aim to deliver unmatched value through innovation, sustainability, and customer-centric service.
“In a time of evolving consumer expectations and global market challenges, we see this partnership as an opportunity to deepen our customer relationships and bring high-performance hygiene solutions to more markets than ever before,” said Michael Lüthi, CEO of SANITIZED AG. “RUDOLF is an ideal partner who shares our long-term values of quality, trust, and innovation.”
RUDOLF, with over 2,000 employees, 18 production sites, and a network of 50 sales offices across all major continents, is ideally positioned to take the Sanitized® brand to new heights. Its streamlined “One-Phase to the Customer” model ensures that every client, regardless of location, will benefit from integrated service, expert consultation, and timely delivery.
Marcos Furrer, CEO of RUDOLF, emphasized the strategic fit: “We are excited to join forces with SANITIZED. Their technologies are not only innovative but also trusted by top brands worldwide. This partnership allows us to combine our technical leadership and global reach to better serve customers who demand reliable, sustainable, and high-performance textile solutions.”
The collaboration also strengthens consumer-facing brand value. The Sanitized® Seal of Confidence, widely recognized for proven hygiene performance, will now be more accessible to textile manufacturers globally—helping them stand out in a competitive marketplace.
This partnership represents more than just a distribution shift; it is a shared commitment to the future of textiles—one that prioritizes performance, planet, and people.
