A new industry is growing up to meet the young sewists ‘ modern demands. Sewing clothing has undergone a surge in popularity among these generations over the past 10 years. The increasing interest in quick fashion is sparked, in part, by recent and widespread criticism.
These new sewists coalesce on social media, learn new skills through videos, engage in Instagram’s online sewing competitions, and create podcasts to share tips with each other. Sewing patterns, using the paper blueprints home sewers to build clothing, have drastically changed over the past decade. Originally dominated by companies born in the 1800s such as Vogue and McCalls, the company of sewing patterns has ballooned to include countless online startups such as Friday Pattern Company and Grainline Studio.
Such newcomers will be led by young women who draw up modern patterns that can be downloaded and printed at home, which are easy to understand.