Shahana Group Focusing on Innovative Products for Global Buyers

Shahana Group is a rising apparel and textile manufacturer in Bangladesh, supplying premium knitwear, sweaters, woven garments, denim, and seasonal specialty items to leading global brands. With strong direct partnerships across Europe, the USA, Australia, and Canada, the Group is known for quality craftsmanship, innovative design, and dependable production. Backed by platinum-certified green factories and a strong commitment to sustainability, Shahana Group develops over 60% of its products using eco-friendly and recycled materials. With growing capabilities across knit, woven, and denim sectors, the company is expanding its footprint as a reliable, future-ready manufacturing partner for the global fashion industry.

Photo: (From left to right) Md Hafizur Rahman, Director, Shahana Group and Md Shah Paran, DGM, Marketing & Merchandising, Shahana Group

Recently, Textile Focus conversed with Md Hafizur Rahman, Director, Shahana Group and Md Shah Paran, DGM, Marketing & Merchandising, Shahana Group. During their conversation, they share about the company’s key product strength, planning for the Bangladesh market and global buyers. Read the full conversation: –

Md Shah Paran said, “We work with direct buyers, and we have around 20 buyers in total. Among them, I’m sharing a few special buyers and products here. We are working with an Australian customer on premium products made from very expensive merino wool yarn. Along with that, we work directly with a German customer on exclusive and high-quality products, and this is another UK buyer’s premium design and exclusive-style polo T-shirt. This is a ladies’ style premium product for a Netherlands customer. This one is for another UK customer, made from Tencel yarn, which also sells in the premium-quality category. We also work on various Christmas products. Some have embellishments, LED lights, and 3D work. There are many types of Christmas items. After that, we do some kids’ products these are exclusive and premium sets for DKNY in the USA, developed according to the current trends. This is our all-over foil-print product, successfully shipped in an irregular warp; it’s a product set of knit and sweater wear. Then, for the UK, we have some ladies’ pointer products and summer-season items that we are now shipping. Additionally, we also produce some Christmas gift items which are highly popular for the Christmas season. This one is a premium Christmas product for an Italian buyer.

Beyond these, we have many jeans products as well JeansPrince in Germany, Zeeman in the Netherlands, Gémo in France, Clove Clothing in the UK, and more buyers we work with. Our sweater business mainly runs for 6 months, and the remaining 6 months are off-season. For that reason, we used to work with the Southern Hemisphere Latin America, Brazil, South Africa though it’s not enough. So now, for the past year or less, we have started a knit and woven project. Since we aim to have work throughout the entire year, we are entering new markets. Mostly, we work with all Western countries Europe, the USA, Canada wherever it is. So now we are focusing strongly on that. We are still small, but we are making good investments to expand. Our Managing Director, has a wise perspective: during tough times like now, when the global situation is bad and political issues have reduced orders, he wants to invest. His thinking is that if we can survive this period, then when the market becomes stable again, we will move forward strongly.”

Md Hafizur Rahman further added, “Since 2001, we have been working in sweater wear, and now we are strong experts with a good market reputation. Our plan now is to handle knit, woven, and denim sectors we aim to produce all types of products. We are also moving towards sustainability. All European and USA markets are shifting to recycled and non-harmful products, so we are trying to adapt to this trend and have already set up the required capabilities. Both of our factories Bongo Fashion and MT Sweaters are green-certified platinum factories. Along with the green factory project, our products are also moving towards sustainability. This year, around 60% of our products are sustainable. This means we are already developing products that match the environmental and regulatory requirements of buyers. We are very strong in sustainable materials, and we are fully ready to provide the environmental or recycled certificates that buyers require. In this area, we are very strong.”