TRECOTTTONยฎ brand debuts with blockchain-powered data from farm to final product
SHANGHAI, AMSTERDAM โ July 25, 2025 โ In a groundbreaking first for Chinese agriculture, three industry leaders launch the first fully traceable cotton supply chain from China’s Shandong province using blockchain-backed technology.
The 1,500 metric ton pilot program creates complete visibility from seed planting in Shandong to final textile product, combining Nongxi’s sustainable farming protocols and decades of agricultural expertise with Guanxu’s first-mile traceability and Awareโข’s blockchain-based chain-of-custody tracking. Every bale of cotton becomes a comprehensive data record, documenting environmental impact, farming practices, and processing methods in real-time on public blockchain. These efforts now take shape under the new TRECOTTTONยฎ brand, designed to celebrate sustainable, traceable cotton from Shandongโs farming communities.
Showcasing China’s Cotton Excellence
At the heart of this pilot collaboration lies a carefully selected agricultural operation in Shandong, where dedicated farming families take immense pride in their cotton quality. This partnership brings their work to global markets through a new level of supply chain transparency.
The program highlights the farmersโ deep expertise in integrated pest management, biodiversity protection, soil health, and water-saving irrigation. For the first time, their careful work will be fully visible to brands and consumers through real-time, blockchain-backed traceability. This pilot not only brings recognition to their sustainable practices but also demonstrates that fully traceable cotton production is both scalable and viable, while enabling measurable reductions in chemical pesticide and fertilizer use.
This program also goes beyond traceability by testing how cotton farming communities can thrive through enhanced transparency. The participating farming households will benefit from stable income opportunities, comprehensive training programs, and direct connections to global markets. By focusing on professional farming practices and sustainable farming methods, the program ensures that environmental stewardship and farmer welfare advance together.
Cross-Border Traceability Innovation
For the first time, Chinese agricultural expertise joins forces with European blockchain innovation in a pioneering cross-border collaboration that advances cotton traceability through a unique partnership combining Chinaโs deep-rooted farming knowledge and Europeโs blockchain expertise.
The integrated system combines Guanxu’s first-mile traceability system capturing every detail from Shandong farms to ginners, Nongxi’s sustainable farming protocols, and Aware’s blockchain-based chain-of-custody tracking โ creating seamless traceability from Shandong field to global retail.
The result is premium, fully traceable cotton that meets emerging Digital Product Passport (DPP) requirements, uniting Eastern agricultural excellence with Western compliance and transparency standards.
Cotton Available October 2025
The first harvest of this fully traceable cottonโmarketed under the new TRECOTTTONยฎ brandโwill be available in October 2025, offering brands and manufacturers the opportunity to source premium Chinese cotton with complete transparency and sustainability documentation.
