– Achieving End-to-End Traceability by Combining the ‘Retraced’ Blockchain Platform with AI Analysis Modules
– Digitalizing the Sourcing Process from Raw Materials to Yarn to Drive Proactive Risk Management
– Sharing ShinWon’s Supply Chain Innovation and Operational Capabilities in the BBC StoryWorks
ShinWon Corporation (CEO: JJ Park), a global apparel manufacturer, is expanding the use of artificial intelligence and blockchain technologies to achieve end-to-end traceability across its global supply chain, enabling earlier risk detection, greater sourcing transparency, and stronger compliance with evolving ESG regulations. By driving data visibility from raw material sourcing to finished product manufacturing, ShinWon is accelerating the development of a sustainable supply chain ecosystem, with the goal of achieving 100% traceable raw materials.
ShinWon’s initiatives were recently featured in Fashion Redressed II, a global series produced by BBC StoryWorks in May.
Supply chain transparency has recently emerged as a critical priority in the global fashion industry, driven by rising demands for environmental and social responsibility. As global regulations, such as the EU’s Corporate Sustainability Due Diligence Directive (CSDDD) and Digital Product Passports (DPP), continue to tighten, establishing traceability to verify the origin and journey of raw materials has become a core element of competitive supply chain management.
To strengthen supply chain transparency, ShinWon uses Retraced, a blockchain-based supply chain traceability platform, to manage data across the entire value chain, from raw material sourcing to final production. The company has further enhanced the platform with AI-powered analytics and verification modules that automatically review sourcing documents, extract and verify transactional records, and detect potential discrepancies before production begins. This improves data quality, reduces manual verification efforts, and supports faster, more informed decision-making. Combined with blockchain’s immutable record-keeping capabilities, the system provides a trusted and auditable source of information for both ShinWon and its stakeholders.
In particular, the digitalization of raw material receiving and yarn procurement processes has significantly enhanced supply chain visibility. Before production orders are executed, ShinWon’s key suppliers submit material sourcing plans through the AI-driven module. This allows ShinWon to identify in advance the exact sourcing regions of raw materials and the manufacturing facilities where fabrics will be produced, enabling proactive risk management. Unlike conventional traceability systems that primarily capture information after production, ShinWon’s approach provides visibility before manufacturing begins, allowing potential ESG and sourcing risks to be identified and addressed proactively.
This enhanced visibility goes beyond simple monitoring and helps strengthen long-term collaboration with suppliers by providing deeper insight into each partner’s sourcing capabilities, production strengths, and operational performance. Based on these insights, ShinWon can offer more targeted support, improve operational efficiency, and foster mutually beneficial partnerships across its supply chain.
ShinWon’s practical approach to supply chain transparency was recently featured in Fashion Redressed II, a global documentary series produced by BBC StoryWorks. Through interviews with its team members, the company shared how AI-enabled traceability and digital innovation are helping build a more transparent and resilient apparel supply chain.
“Transparency is becoming one of the most important competitive advantages in apparel manufacturing,” said JJ Park, CEO of ShinWon Corporation. “By combining AI with trusted supply chain data, we’re helping global brands make sourcing decisions with greater confidence while building a more resilient and responsible supply chain. Our goal is to continuously expand supply chain visibility and achieve 100% traceable raw materials across our global operations.”
As expectations for responsible sourcing continue to grow among regulators, brands, and consumers alike, ShinWon plans to further expand its AI-powered traceability capabilities across its global manufacturing network.
Fashion Redressed II, the global series featuring ShinWon’s episode, is available on the BBC StoryWorks website, the BBC StoryWorks YouTube channel, and the Global Fashion Agenda website.
