Uniqlo the Japanese fashion brand has been named the World’s Simplest fashion brand in the annual study from Siegel+Gale, which ranks companies who deliver on their promise for simple, clear, and intuitive experiences.For this 2018 study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity, and Uniqlo was the highest ranked fashion retailer coming in at number nine in the global ranking.
“World’s Simplest Brands quantifies the substantial monetary value of investing in simplifying,” said Howard Belk, co-chief executive and chief creative officer, Siegel+Gale in a statement. “Now in its eighth year, our study reaffirms an increasing demand for transparent, direct, simple experiences that make peoples’ lives easier. Once again the data proves that simplicity pays.”
Topping the overall ranking was Netflix, followed by German discount supermarket, Aldi, then Google, Lidl and Carrefour. In the report, Siegel+Gale stated that Uniqlo was the World’s Simplest fashion brand due to its philosophy of “simplicity, quality and longevity,” which it added “resonates around the world”.