Technology is rapidly transforming the fashion value chain, moving beyond automation on the factory floor to influence almost every stage of the business – from product design, development and merchandising to manufacturing, supply-chain management and retail. AI, 3D product development, digital workflows, ERP and data-driven decision-making are helping companies accelerate product development, improve accuracy, optimise resources and respond faster to changing market demands. At the same time, automation, intelligent production systems, traceability and digital communication are creating greater visibility and efficiency across the supply chain.
The real advantage today is not technology in isolation, but how different technologies can connect processes, people and data across the value chain. For brands and manufacturers, this means shorter development cycles, fewer physical samples, better resource utilisation, improved production planning and greater responsiveness to increasingly demanding customers.
ASW’26 will bring together technology providers showcasing solutions across this evolving landscape – from design and product development to manufacturing, AI, supply-chain management and retail. The event provides industry professionals an opportunity to see these technologies in action, understand their practical applications and explore how they can create a measurable business advantage.
TUKATECH: One digital ecosystem – From sketch to sample to shop floor.
A global fashion technology company headquartered in Los Angeles, TUKATECH has its Asian headquarters in Gurugram, India. For over three decades, the company has been helping apparel companies replace manual, fragmented processes with smarter digital workflows. The concept is simple – Design it. Fit it. Optimise it. Cut it.
The technology spans a complete product-development and manufacturing journey – pattern making, grading, marker making, 3D design & fit, virtual sampling, fabric spreading and automated cutting. From TUKAcad and SMARTmark to TUKA3D, TUKAcloud and TUKAcut, TUKATECH combines software, 3D technology and intelligent machinery to help manufacturers and brands develop faster, reduce material waste and move from concept to production with greater precision.
TUKATECH offers an integrated digital manufacturing ecosystem covering: CAD – Pattern making, grading & engineering; Smart Marker Making – Automated, data-driven fabric optimization; CutPlan – Intelligent cut-order planning and cutting-room optimisation; 3D Fashion – Virtual sampling, fit & digital product development; Digital Collaboration – Share, review and approve products virtually; Automated Cutting – Spreading, plotting and precision CNC cutting.
Technology is moving incredibly fast, but the most interesting ideas still come from talking to people who are actually making clothes. At ASW’26, the TUKATECH team is looking forward to meeting the industry, understanding their challenges, and showing them what’s possible when technology connects the journey from design all the way to production.
“The biggest question we’re hearing is simple: how do we move faster without increasing cost?…And that’s exactly where TUKATECH comes in – helping brands and manufacturers digitise product development, reduce physical sampling, optimise fabric consumption, and automate the cutting room. It’s about doing more with less, without compromising on quality,” Nitish Varshney, Director – Global Digital Manufacturing Initiatives, Tukatech, Inc.
Elimai.ai : Using AI for Fashion
The recent addition to the technology tool box is AI, which has added a whole new dimension to the possibilities and Indian companies are increasingly riding the trend. Elimai.ai is an Indian enterprise AI startup that has expanded its operational footprint from healthcare into the fashion, textile, and garment manufacturing sectors. Unlike many AI tools in fashion that focus on front-end aesthetics (like digital design or virtual models), Elimai.ai specializes in back-end operational efficiency, supply chain tracking, and email inbox automation for brands, manufacturers, and textile mills.
The company claims to be the world’s first intelligent AI assistant for product development and merchandising teams in fashion. Elimai serves both apparel manufacturers and fashion brands. Elimai’s AI assistants can understand buyer/supplier Email & Whatsapp conversations – Managing follow ups, reminders, and sharing all updates with respective internal teams automatically. The AI assistant can also read and extract information from tech packs and auto update into the corresponding fields in the ERP, eliminating all data entry & related errors. In addition the AI tracks the entire pre-production sampling cycle for every single style.
Regular updates like collection of information, updating T&A sheets and assigning daily activities to merchandisers is made easy. The AI also automatically prepares and sends progress reports & updates to buyers, while identifying missing or conflicting information from tech packs and automatically drafting a reply email to the buyer. “
“Elimai.ai’s platform targets the high-friction communication gaps common in long garment production cycles. Elimai’s AI assistants help manufacturers improve turnaround times, minimize errors, avoid large debit notes, and gain better visibility, while keeping control across the entire pre-production lifecycle,” says Pushpavalli A, Co-Founder of Elimai.ai.
Vivid LED System: Enhancing retail experience
While technology in the production process is fast becoming a norm, the retail floor is not untouched. Vivid LED System has emerged as a trusted partner for brands looking to create impactful retail experiences through world-class LED display solutions. The company firmly believes that every retail space should do more than showcase products. It should inspire customers, strengthen brand identity, and create memorable shopping experiences. With this philosophy, Vivid LED System helps fashion, lifestyle, jewellery, electronics, and specialty retail brands transform their stores into engaging visual destinations.
Over the years, the company has successfully delivered 1,50,000+ sq. ft. of LED video walls across more than 100 pincodes, serving over 400 leading brands throughout India. The expertise covers indoor and outdoor LED video walls, transparent LED displays, fine-pitch LED displays, digital signage, creative LED installations, and customized display solutions for flagship stores, shopping malls, experience centres, corporate environments, educational institutions, hospitality, healthcare, and entertainment venues.
The commitment to quality,innovation, and customer satisfaction has earned the company a 4.9-star customer rating, making Vivid LED a preferred technology partner for businesses that value performance and long-term reliability. As retail continues to evolve, compelling visual communication has become essential for attracting customers and enhancing in-store experiences. At Vivid LED System, technology is combined with engineering expertise, and customer-focused service to help brands create spaces that captivate audiences, elevate brand perception, and deliver lasting business value.
“What sets Vivid LED System apart is our end-to-end approach. From understanding the client’s vision and recommending the right solution to engineering, installation, commissioning, and responsive after-sales support, we manage every stage with precision and accountability,” says Kishan Kumar, Director – Sales, Vivid LED System.
