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Top 10 Sports Brands in the World 2017

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Sultana Rinky

feature-imageSportswear is clothes, shoes, and accessories that are specifically designed for sports purposes. It needs to have certain functions, thermal properties, comfort, sustainability, specific fabric weight, and many other properties to suit different sports. For swimming, the clothes may have different materials. Many clothes also have water resistant qualities, just like cameras have protection against water such as the Outex underwater camera housing. Some have spandex to make them stretch with the body; others have thermal qualities for the purpose of keeping the body of the athlete warm in cold situations and cool in warm situations. Sports gear is also included in sportswear. Sometimes some sportswear also serves as a uniform for particular sports.

Sports companies have become massive businesses owing to their huge presence across countries and high brand loyalty. Customers worldwide seek the latest in sports equipment, trendiest sportswear and hence, the market for these sports companies is massive. These Sports or Sportswear companies spend aggressively on marketing and sponsorship, and thus have a tremendous popularity appeal and brand presence. The top sports brands include companies like Nike, Adidas, Underarmour, Puma, Asics, Converse etc. Here is the list of the top 10 sports brands of the world 2017.
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1-nike1. Nike

Revenue(in million USD):32376

Founder:Bill Bowerman and Phil Knight in 1964

Key Person: Mark Parker (CEO)

Headquartered: Beaverton, Oregon

Products: Athletic footwear & apparel, Athletic & recreational products, Sports equipment

Nike is easily one of the biggest sports brands and its “Swoosh” tick mark logo is most recognizable.Nike is an American MNC that is into designing, development, manufacturing and marketing of sportswear and sports equipment. The company became Nike officially on May 30, 1971 and logo “Swoosh” – one of the most recognizable logos was also adapted by Nike in the same year.

Nike is the Greek goddess of victory and the company takes the name from there. The tagline “Just Do It” was introduced in 1988 and the slogan was inspired by “Let’s do it”, the last words spoken by Gary Gilmore before he was executed. The Swoosh logo and the tagline have been the face of the company and make up the core of Nike’s brand.

Nike promotes their products by roping in top athletes in various sports and also sponsoring official kits to the national teams in football and cricket. Some of the athletes who were sponsored include Ronaldinho, Ronaldo, Neymar, Drogba and Rooney.

2-adidas2. Adidas

Revenue (in million USD): 20960

Founder: Adolf Dassler in 1924

Key Person: Kasper Rorsted (CEO)

Headquartered:Herzogenaurach, Germany

Products: Shoes, t-shirts, jackets, hoodies, pants, leggings, shorts and accessories.

The subsidiaries of Adidas include sports giants like Reebok, Runtastic and Ashworth. With brand value of $5,000,000,000, Adidas is the second most valued sportswear brands in the world as per the report published by Forbes. Adidas is a major supplier of team kit to international football teams and clubs. The sports that Adidas is associated with include Football, Cricket, Base Ball, Basketball, Golf, Gymnastics, Lacrosse, Rugby, Running, Skate boarding, Tennis and Kabaddi.

The recent Parley versions of Adidas shoes show the company’s commitment to sustainable initiatives. Parley turns ocean plastic waste into thread that is woven into running shoes and each shoe uses an average of 11 plastic bottles per pair.

3-dicks-sporting-goods-dks3. Dick’s Sporting Goods (DKS)

Revenue (in million USD): 7921

Founder: Richard Stack in 1948

Key Person:Edward Stack (CEO)

Headquartered:Coraopolis, Pennsylvania, United States

Products: Sporting goods, Athletic apparel, Outerwear, Sportswear, Athletic Shoes, Casual footwear, boots, Fitness Equipment, Bicycles and Outdoor equipment.

It offers extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. The most common version of logo includes a golf ball, baseball, soccer ball and basketball, in that order. Major acquisitions of DKS include Galyan’s Sports and Outdoor adventure in 2004, Golf Galaxy and Chick’s Sporting Goods in 2007. Galyan’s is an Indiana based sporting chain specialty retailer that offers a broad range of products. Golf Galaxy is a golf specialty retailer and Chick’s Sporting Goods a privately held corporation with over 15 stores.

4-underarmour4. Underarmour

Revenue (in million USD): 4800

Founder: Kelvin Plank in 1996

Key Person: Kelvin Plank (CEO)

Headquartered: Baltimore, Maryland, United States

Products: Shoes, t-shirts, jackets, hoodies, pants, leggings, shorts and accessories.

It is a symbol of speed, strength and athleticism. Underarmour was built on moisture-wicking design initially to keep the clothes dry while playing sports. Recent trends show that the footwear segment of Under Armour is growing in much faster pace than its apparel business. Underarmour had been in news for Kelvin Plank’s praise for President Donald Trump which alienated top athletes like Stephen Curry and Dwayne Johnson

5-puma5. Puma

Revenue (in million USD): 3941

Founder:Rudolf Dassler in 1948

Key Person: Bjorn Gulden (CEO)

Headquartered:Herzogenaurach, Germany

Products: Footwear, apparel and accessories, sportswear and sports equipment.

Puma is one of the leading sportswear and goods company, which serves customers worldwide.

It was registered as Ruda originally, but later changed to Puma. Cobra Golf is a subsidiary of Puma. The sports that Puma is associated with include Football, Running, Training and Fitness, Golf and Motorsports. International footballers are sporting football boots from Puma like Antoine Griezmann, Marco Verratti, Marco Reus and Oliver Giroud. Rihanna and Kylie Jenner are the fashion icons whom Puma endorses to support its women’s business. Usian bolt, the world’s fastest man is also under contract with Puma. Puma is also world’s first company to put a value on it environmental impact based on an article published in Guardian in 2011. The recent news article tells that Puma is typing up with ShopX- Digital offline platform that would help Puma to scale up its business in Tier-II footwear markets.

6-skechers6. Skechers

Revenue (in million USD):3560

Founder:Robert Greenberg (Chairman)in 1992

Key Person: Michael Greenberg (CEO)

Headquartered: Manhattan Beach, California, United States

Products: Footwear and sports equipment & branded apparel, bags, eye wear and more.

Skechers uses celebrity driven advertising with the likes of Meghan Trainor, Rob Lowe, Kelly Brook, Brooke-Burke-Charvet, Jeo Montana, Sugar Ray Leonard, Howie Long, Meb Keflezighi, Kara Coucher, Matt Kuchar, Brooke Henderson, Wesley Bryan, Billy Andrade, Belen Mozo, Ashlan Ramsey and Colin Montgomerie – each one of them endorsing the brand in their fields.

Skechers products are available in more than 160 countries. Skechers announced first billion dollar plus quarter which was recorded in the first quarter of 2017.

7-asics7. Asics

Revenue (in million USD): 2890

Founder:KihachiroOnitsuka in 1949

Headquartered: Kobe, Japan

Products: Footwear and sports equipment.

ASICS, the name is derived from a Latin phrase which means “A Sound Mind in A Sound Body”. The product line of ASICS includes Athletic shoes, Apparel and Sports equipment, and the brand serves customers in more than 100 countries worldwide.

ASICS has sponsorship deal with various sports that include Football, Baseball, Cricket, Hockey, Golf, Handball, Netball, Rugby, Swimming, Tennis, Table Tennis and Volley ball. It has been endorsed by various athletes in the sports mentioned. It is also official sponsor for the supply of kits. ASICS became the new top sports brand sponsor after the agreement made with IAAF( International Association of Athletic Federations ) to provide footwear and apparel to officials and volunteers at all World Series events in 2017.

8-columbia-sportswear8. Columbia Sportswear

Revenue (in million USD):2377

Founder: Paul and Marie Lamfrom in 1938

Headquarters: Washington County, Oregon (near Beaverton), United States

Key person: Gert Boyle (Chairman), Timothy Boyle (Chief Executive Officer)

Products:  Footwear, headgear, camping equipment, skiwear and outerwear accessories.

The company acquired footwear maker Sorel Corporation, Mountain Hardwear, Pacific Trail and Montrail brands. Recently Columbia Sportswear was announced as Manchester United’s first official outdoor apparel partner. Manchester united is excited to bring the fans an exciting range of club branded products that is a new way of expressing their support for the club.

9-northface9. Northface

Revenue (in million USD):2371

Founders: Douglas Tompkins, Susie Tompkins Buell in 1966

Headquarters: Alameda, California, U.S.

Products: Outerwear, fleece, coats, shirts, footwear and equipment such as backpacks, tents and sleeping bags. The motto of the company is “Never Stop Exploring” and the logo of the company is quarter-circle, evokes Half Dome, a massive granitic monolith in Yosemite National Park.

The North Face is a wholly owned subsidiary of the VF Corporation which also holds JanSport. Distribution channels of  Northface include department stores and outdoor retailers, 55 retail and 20 outlet locations in United States, 4 retail and 2 outlet locations in Canada and 19 locations in United Kingdom.

10-converse10. Converse

Revenue (in million USD):2000

Founder: Marquis Mills Converse in 1908

Headquartered: Boston, Massachussets, United States

Key person: Jim Calhoun, CEO

Products: Apparel, skating shoes and lifestyle brand footwear.

Converse has been acquired by Nike in 2003 but still retains its brand because of its strong brand presence. The features that distinguish Converse are the All Star’s rubber sole, smooth rounded top, and wrap-around strip. Converse All Stars, also known as Chuck Taylor All-Stars, are casual shoes developed by Converse which has remained largely unchanged since its introduction in 1949.The most widely recognized shoes are made from cotton canvas. The company sells sportswear in over 160 countries.