TrusTrace launches traceability ecosystem to accelerate sustainable transformation in the fashion industry

  • traceabilityTrusTrace launches a traceability ecosystem to accelerate transition towards transparent and responsible supply chains within the fashion industry.
  • The first stage of the ecosystem launches with Higg, Open Apparel Registry (OAR), fashion, Renoon and Haelixa.
  • The ecosystem will focus on seamless data integration and knowledge exchange to deliver holistic solutions for the industry.

TrusTrace, a market-leading platform for supply chain transparency and product traceability within the fashion and retail industries, today announced its new traceability ecosystem that will further the company’s mission to accelerate sustainable transformation in the fashion industry.

The ecosystem aims to solve major supply chain transparency and sustainability challenges by developing powerful integrated solutions through seamless data integration and knowledge exchange. The ecosystem launches with key industry players Higg, Open Apparel Registry (OAR),, Renoon and Haelixa. This series of collaborations will also reinforce TrusTrace’s position as the mission-critical operating platform for brands aiming to solve major supply chain traceability and sustainability challenges.

Shameek Ghosh co-founder and CEO, TrusTrace comments: “We are incredibly excited to launch the traceability ecosystem in collaboration with such a strong group of respected industry leaders. I have always believed that sustainability can not exist without traceability and a challenge of this scale needs significant collaboration. TrusTrace’s open architecture platform ensures we are able to integrate seamlessly with other sustainability solution providers within this ecosystem, allowing us to deliver holistic solutions for some of the fashion industry’s biggest sustainability challenges.”

trusttraceThe traceability ecosystem brings together a series of key collaborations to deliver powerful solutions for both brands and eco-conscious customers. The first phase launches with sustainability insights platform, Higg and global apparel open-source database, the Open Apparel Registry.

With the fashion industry fast transitioning towards products and supply chains with less impact on the environment, there is an increased demand for deep and accurate upstream supply chain data. The Higg partnership will facilitate the integration of TrusTrace and Higg data sharing, allowing TrusTrace clients to understand the social and environmental impact of their supplier facilities and their products by accessing their Higg data on TrusTrace. Users will now be able to understand the footprint of the various materials in a single location and analyse supply chain and material combinations. Customers will also be able to access the Higg Facility Environmental Module (FEM) and Facility Social & Labor Module (FSLM) through their supplier facility profiles on TrusTrace, providing them with a single view of all the sustainability information for a facility.

“There is a real urgency for comprehensive tools and contextualized data to help bring visibility and insight to untracked areas of the supply chain,” said Higg CEO Jason Kibbey. “Our partnership with TrusTrace demonstrates a joint belief that collaboration is the most effective way to develop the best tools to capture deeper insights into the chain of custody. Together we bring robust new capabilities to both platforms that will support our clients in accelerating towards their sustainability goals.”

To enable seamless data sharing about facilities with different certification and audit bodies, and other industry solutions, it is important to be able to easily identify a facility across these different systems, using one common industry standard facility ID. Together with the Open Apparel Registry, TrusTrace will map all of its 8000+ supplier facilities using an industry standard unique OAR ID and enable brands to standardize facility information across different systems like Higg, ZDHC and industry certification bodies. This collaboration addresses the lack of standardization in facility information across multiple databases, helping to streamline and improve facility level information for the fashion industry.

“The opportunity for industry collaboration and accurate factory identification is given a huge boost each time another organization chooses to connect their database with the OAR via API and incorporate OAR IDs into their systems. The more data we are openly sharing across our respective databases, the more organizations of all sizes are able to access and work with the data that is core to the collaboration and change that so many in the sector are looking to achieve.” Natalie Grillon, Executive Director, Open Apparel Registry.

The second phase of the ecosystem will launch in early 2022 with a key focus on driving physical traceability and circularity.

Collaboration with physical marking and tracing technology solution, Haelixa, will develop a joint traceability programme supporting end-to-end traceability through physical tracers such as invisible DNA markers.

Furthermore, the collaboration with will enable brands to embed a circularity.ID into their garments to foster end-to-end traceability, transparency of the supply chain, increased customer engagement, prolonged use and recycling at end-of-life.

Finally, Renoon, a platform that empowers eco-conscious consumers to shop according to their sustainability values, will also join the TrusTrace ecosystem to collect supply chain data, manage product evidence and automate the process of checking product compliance to sustainability standards. This provides end consumers with more accurate data driving purchase decisions and brands with a recognition for their sustainability efforts.

This launch marks the first stage of the TrusTrace traceability ecosystem, the platform will continue to focus on developing precompetitive collaborations in order to accelerate powerful solutions for the fashion industry.