At the 102nd edition of Pitti, authentic, sport-inspired style and bursts of color make the U.S. Polo Assn. brand’s Collection fresh and exciting.
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), presents its Spring-Summer Collection 2023 from June 14 to 17 at Pitti Immagine Uomo at the Fortezza da Basso in Florence. Join U.S. Polo Assn. on the “Pitti Island,” at Booth 24 Cavaniglia, where the brand will showcase its latest collection celebrating the brand’s heritage in the sport of polo since 1890. See the Collection in a setting that’s inspired by U.S. Polo Assn.’s stores, with a white backdrop beautifully enhanced by the colors of its inspirational products, the presence of its double horseman logo and signature red, white and blue stripe, as well as exciting digital elements, including video and online activations.
The U.S. Polo Assn. Booth #24 will feature a partnership with the sustainability organization, Treedom, and 20 models outfitted in polo attire. Captain of the Italian Polo Team, Stefano Giansanti, as well as Alessandro Giachetti from FISE Polo will be at the U.S. Polo Assn. booth on June 15. U.S. Polo Assn. partners in Italy, Incom, Bonis, EastLab and Eurotrade, will be present at Booth 24 Cavaniglia to proudly show their apparel, footwear, watches, bags and accessories for SS 2023.
“We are thrilled to be attending the 102nd Edition of Pitti Uomo, alongside our Italian partners, where we can bring the classic, sport-inspired style of U.S. Polo Assn. to the trade show floor and all of the event’s attendees,” said Lorenzo Nencini, CEO of Incom, Apparel Division. “Italian consumers love U.S. Polo Assn. for its style, authenticity and comfort, and our Spring-Summer 2023 Collection brings all of that and more with beautiful colors, fabrics and accents. Our brand offerings just get better and better every season.” Fitting with this year’s Pitti Island theme based on “a land of discovery, exploration and visionary concepts,” the U.S. Polo Assn. Spring-Summer ’23 Collection highlights a burst of color and is designed for an active, modern lifestyle. It’s inspired, as always, by the sport of polo with which the brand has an unbreakable bond. The Collection’s Spring-Summer colors speak not only to bright hues and tones but also to bold use of prints, patterns and stripes. Two important themes throughout the collection are the use of sustainable materials as well as a consistent leisurewear style that’s laid-back and comfortable. These themes are beyond trend and are now a way of life.