The Global UPF Sun Protective Clothing Market is projected to grow at a CAGR of 9.2% from USD 567.8 million in 2019 to USD 1.16 billion in 2027. The increasing prevalence of skin cancer and other skin-related diseases creates the demand for such protective apparel. A significant rise in average disposable income along with changing lifestyle of people is expected to drive the growth of the market during the forecast period.
The UPF sun protective clothes are being widely common as these possess certain properties which can help in protecting the skin when exposed to sunlight. It mainly protects skin from sunburn, skin rashes, long-term skin damage and skin cancer. The prevalence of chronic diseases like skin cancer amongst a large section of people is leading to greater adoption of these clothes. The products offered by the market can prevent melanoma which is a type of skin cancer. Demand for skin care products and skin care apparel have increased significantly as awareness of people has grown. The rising income and changing lifestyle of people is other factors augmenting the market’s growth.
The need for extensive R&D and specialized manufacturing processes increases the cost of production of such apparel. This in turn increases the selling price and it becomes difficult for a large section of society to afford such clothing. There is also a lack of awareness amongst people regarding the benefits offered by the market products due to which the sale of such clothes is much lesser than normal clothes. These factors are expected to restrain the market’s growth during the forecast period.
The COVID-19 impact:
The COVID-19 pandemic may have a mixed impact on the growth of the market. Owing to this dangerous pandemic, awareness among people regarding health and safety would increase which may in turn lead to greater adoption of the products offered by the industry. On the other hand, turbulence in the global economy may have a negative impact on the purchasing power of consumers which might reduce the sale of products since these clothes are comparatively more costly. Production in certain countries like China, and the USA have been affected due to repeated lockdowns. Thus the industry may face some disruption due to the outbreak of the COVID-19 pandemic.
Further key findings from the report suggest
- The pants and shorts product segment may witness steady growth during the forecast period since they are more beneficial than sunscreens and are resistant to chlorine and saltwater.
- An offline sales channel is popular in some regions mainly amongst old aged people who are not much acquainted with smartphone apps.
- Sun protective apparel for men has been launched by all major manufacturers with a lot of variety in patterns, designs, colours and sizes.
- Asia Pacific region is expected to register significant growth during the forecast period due to the increasing popularity of the products amongst women and the easy availability of these products in online platforms.
- In March 2017, Coolibar Sun Protective Clothing partnered with two-time Olympic gold medallist Summer Sander who is serving as the brand ambassador of the company and promoting its UPF sun protective apparel.
- Coolibar Sun Protective Clothing has recently launched products like Women’s Navia Cover-Up UPF 50+, Women’s Morada Everyday Short Sleeve T-shirt UPF 50+, Women’s Enclave Weekend Pants UPF 50+, Men’s Ultimate Long Sleeve Rash Guard UPF 50+, Men’s Kahuna Swimming Shorts UPF 50+, Baby Lumaleo Bodysuit UPF 50+, Baby Flipper 360 Coverage Swimsuit UPF 50+ amongst others.
- In February 2020, Cabana Life collaborated with Talbots which would help the company spread their sun-safe messages and expand the reach of stylish UPF solutions.
- Key players in the market include Coolibar Sun Protective Clothing, Cabana Life, Solumbra, IBKUL, UV Skinz Inc., Columbia Sportswear Company, Nike, Royal Robins, Helly Hansen and Craghoppers.
- There have been a number of M&A in the industry like Craghoppers tying up with Discover Consumer Products in 2016 and Nike acquiring Collect in 2019.
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