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US retailer Macy’s plans to launch apparel for Muslim women

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maycir-offering-clothings-for-muslim-womenMacy’s plans to launch a women’s clothing targeted at Muslim shoppers. The line will feature hand-dyed hijabs, cardigans, dresses and tops. The company has teamed up with Muslim designer, Lisa Vogl, a graduate from The Workshop at Macy’s minority- and women-owned business development program, to showcase her brand Verona Collection.

Shawn Outler, Macy’s executive vice president, says, “Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners. Lisa Vogl has said in a statement, “Verona Collection is more than a clothing brand. It’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside.”Last year, Nike also launched a women’s clothing line targeted at Muslim shoppers and started offering a high-performance.

 

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