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VF Corp. Makes a Change Aimed at Fueling Growth in China

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vf-corporation-rankedVF Corporation is geared to huge growth in Greater China including Mainland China, Hong Kong SAR and Taiwan. The region currently accounts for about 65 per cent of the total company of VF in the Asia Pacific region and expects to rise to nearly 80 per cent by the fiscal year 2024. Asia Pacific company has been a key growth engine for VF in recent years – owner of renowned brands such as Buses, The North Face, Timberland and Dickies.

The company has announced organizational changes to accelerate and strengthen its business strategy in the Asia Pacific region to achieve this growth. By creating President Greater China’s new position, the company is leaning even further into the many opportunities it sees in this fast-moving, digitally-driven marketplace to elevate its business and brands. It is hoping to announce an appointment later this summer.

Kevin Bailey, EVP & Group President, APAC (Asia-Pacific) will continue to lead the Asia Pacific region of the company but will relocate from Hong Kong to Denver , Colorado, where he will also take over the leadership of the company’s Emerging Brands platform, which includes the brands Altra, Eagle Creek, JanSport and Smartwool, as well as the brands Kipling and Icebreaker in the Americas.

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