The L Brands-owned lingerie company Victoria’s Secret has launched a new gym wear collection called ‘On Point.’
Featuring leggings, sports bras, and other active wear, the collection offers three ranges, Sweat is the first line of clothing, designed for high-intensity workouts such as spinning, running, and boxing. Live is the second line of clothing, featuring lighter fabrics for everyday activities, and Flow is the third line of clothing, designed for activities such as yoga.
Models for the collection include plus-size model Paloma Elsesser, as well as New York City Ballet Corps de Ballet dancer India Bradley. Earlier this year, the Angels store was announced as a spin-off. Theathleisure and leggings continue to grow in popularity as consumers invest more in them. According to the NPD Group, activewear buyers are currently spending 11% more per purchase than non-activewear buyers.