British menswear brand Wax London is expanding its partnership with Fenwick, opening a new 500 sq ft concession at the department store’s Kingston location. Building on the momentum of its existing Newcastle space, the new concession marks another step forward for the brand as it grows its presence in premium retail.
The space has been designed with the same attention to detail Wax London is known for – custom rails, dark tinted acrylic tops, and a vintage 16-drawer oak glazed haberdashery counter giving the concession a warm, considered feel. A wall-mounted lightbox adds a clean, modern contrast.
At the heart of the floor plan sits a central styling area, framed by side-hang wall rails and freestanding floor units. The existing balustrade glass panels have been treated with an orange-tint film, a quiet nod to the brand’s earthy, sun-warmed palette. The Kingston concession reflects Wax London’s continued ambition to champion contemporary style through craft and character – and Fenwick, with its loyal and discerning customer base, feels like a natural home for it.
“After our success in Newcastle, opening in Kingston was a simple decision. We’ve found a new customer at Fenwick with a real appetite for what Wax London stands for, and that connection to the brand feels genuinely exciting. To see the concession model growing with such strong presence across the country is something we’re incredibly proud of – and a big thank you to everyone who has made it possible.”
Roger Wightman, Managing Director.
“At Fenwick, we are focused on curating a compelling and differentiated brand mix for our customers, and Wax London is a fantastic example of this. Since launching in Newcastle, the brand has demonstrated a strong affinity with our customer base, making Kingston a natural next step in the partnership. Wax London’s commitment to quality, craftsmanship and contemporary British design aligns perfectly with the modern menswear offer we continue to build across our stores. We are delighted to welcome the brand to Kingston and look forward to seeing it become part of the store’s fashion destination.”
–Stephen Ayres, Concessions Director, Fenwick
