Guangzhou International Textile, Clothing and Printing Industry Expo (ITCPE) has become a professional exhibition with wide influence, high popularity and good effect. Focusing on textile printing equipment and materials trading market, we are committed to creating the best exhibit, communicate and trade platform for enterprises in the industry. As the first highly influential textile printing professional exhibition in China, ITCPE has become an important way for domestic and foreign enterprises to explore the market. ITCPE 2024 is a unique event showcasing the rapid growth of China’s digital printing and embroidery machine industry. Chinese companies, with their substantial investment in research and development and keen understanding of market needs, have become formidable competitors to leading global brands.
Team Textile Focus visited ITCPE 2024 and talked with different exhibitors. Here we are presenting some key discussion points from Mr. Pang Jingang Chief Sales officer, Yuemei Embroidery Machines.
About the company:
YUEMEl is a professional manufacture of computerized embroidery machines, with strong independent product development and manufacturing. We developed this single head machine mainly to meet the individual feed of the future market, and the multifaceted application of the high-end embroidery life. It is our consent pursuit to create an embroidery machine that is easy to use and beautiful in appearance. This single head name SWEET, it placed the hope of YUEMEl professional embroidery technology practitioner for a better life. It will bring sweet aftertaste in our life like a dessert.
Zhejiang Yuelong Sewing Equipment Co., Ltd. (Yuelong Company) was established in 2001 and is known for its trademark “Yuemei Embroidery Machine.” As a professional manufacturer of multi-head computerized embroidery machines, Yuelong Company integrates research and development, design, production, sales, and stock management.
Our Strength:
Yuelong Company is recognized as a national high-tech enterprise and has earned ISO-9001 quality management system certification, ISO-14001 environmental management system certification, and international CE certification. The company has also received numerous honors, including the Ministry of Industry and Information Technology’s single champion product award, Zhejiang Province’s first set of products recognition, and multiple accolades from Zhejiang and Shaoxing for excellence in manufacturing and export.
With a registered capital of 75 million yuan, a factory area spanning approximately 150 acres, and over 100,000 square meters of construction area, the company stands as a leader in the domestic multi-head computer embroidery machine industry. The company employs 620 staff, including 67 research and development technicians, 37 individuals with bachelor’s degrees or higher (including two graduate students), and 51 senior employees. Yuelong Company upholds the values of integrity, empathy, harmony, and innovation. Their mission is embodied in the motto, “Embroidery makes life better,” and they aim to become a world-class computer embroidery machine manufacturer.
What makes us special:
Chinese brands like Yuemei offer high-quality machinery at prices significantly lower than their Japanese and German competitors. This competitive pricing, coupled with quality that matches or exceeds international standards, has made Chinese brands game-changers in the global market. Customers recognize the value in purchasing Chinese high-quality brands, often realizing double or triple the benefits compared to other brands.
Over 23 years of industry experience, Yuemei embroidery machines hold approximately 50% of the global market share in this sector. We have invested over 30% of its sales into research and development, emphasizing rapid response to customer feedback and demands, typically within one to two months. We hold the number one or two market shares in several countries, including Bangladesh, Indonesia, Morocco, Egypt, and Turkey.
