Zara is a global fast fashion giants. Logo redesign seems to be a trend on the rise. Building on the evolution of typography and the growing role of visual identity, the re-branding strategy has led numerous firms to change their image with refined, sans-serif and bold logos, from luxury houses such as Burberry and Balenciaga to Hedi Slimane’s Celine. Devoid of cursive lettering and drop shadows, Zara’s new logo abandons straight lines in favor of curves and presents itself with overlapping letters and, unlike luxury firms’ logos, an updated serif. The redesigned logo had been already used in some of the brand’s marketing material, labels and for capsule collections available exclusively at recently opened stores, and now it has made its debut on the online store, where it appears in blue, orange and black. It is also used in Zara’s social media accounts.
The logo redesign is the third for Zara following its most recent update in 2010. Its first ever logo was introduced in 1975. In November last year, Zara expanded its online reach to 106 new countries and regions through a new global website, bringing its online presence to a total of 202 markets.
