Recently global fast-fashion retailer Zara opened its largest stand-alone high street store in Mumbai “We expect to launch online sales in India by the end of the year,” Jesus Echevarria, chief communications and corporate affairs officer at Inditex, the parent company of Zara.”We do not differentiate between online and offline sales as revenues are integrated,” he added, when asked about how much e-commerce contributes to overall sales. The company began to leverage online sales in Asia with Singapore and Malaysia in March this year, it had said last month. “Asia is among our fastest growing markets, and we will continue to grow in India at the pace we have done so far,” he said.
The Spanish fashion brand entered the country in 2010 through a joint venture Inditex Trent, between Inditex and the Tata Group. It has 21 stores in eight cities and plans to open 2-3 stores a year going ahead, he indicated. So far, the company has launched two brands in India including Zara, and Massimo Dutti. When asked about whether they will launch other brands, he said Inditex is not considering this in the near-term. When asked about sourcing, Echevarria said 60 percent of its products are manufactured in Europe, and 40 percent in other countries, of which India is “a significant contributor”.
The newest store in the heart of South Mumbai is 51,300 square feet and is housed in a 110-year-old heritage building which was jointly restored by local architects, and Zara’s in-house architects.