Zulilly, the Seattle-based e-commerce company is turning the current scary-high inflation rate into a weekly discount, announced every Friday until the first day of school. Zulily is promoting the offer in various channels “with messaging and content that informs customers about how they can outsmart inflation in our Back-to-School Shop,” she tells Marketing Daily via email. “From onsite banners and social media posts to email and mobile push notifications and influencer word-of-mouth marketing, there will be multiple ways for shoppers to find out about the discount.”
“Back-to-school is both an exciting time and emotional time for moms as their kids enter a new grade or start school for the first time. But it’s also a stressful time, given long shopping lists that add up quickly,” says Denise Jaeschke, Zulilly’s Vice President of Integrated Customer Marketing, “which means moms are searching for ways to maximize savings and time without sacrificing the brands and quality they love this back-to-school season — more so than in years past.”
Retailers are expecting a solid back-to-school season. According to a new study from the Ziff Media Group, parents plan to spend more this year than last — about $1,248 versus $849, per the National Retail Federation.