Moving with the competitive market Bangladesh has successfully diversified its product basket to offer value-added, innovative, and fashionable items to attract buyers from across the globe. And the cases in point are names like US-based brand Southpole and the Russian fashion brand Oodji that have not only started sourcing from the country but are also aiming to increase their order volumes significantly in coming days.
Kick-starting Bangladesh operations in 2010, Russian fashion brand Oodji has so far been procuring 15-25 per cent of its requirements from Bangladesh while Uzbekistan accounts for another 20 per cent and the rest comes from China. However, with China increasingly getting expensive owing to spiralling labour costs and Bangladesh maturing as a manufacturing destination while being able to maintain and leverage its cheap and abundant workforce— things are set to change as far as Oodji is concerned.
