Dutch Lube Company Ltd. the first knitting oil manufacturing company from Bangladesh recently received Bangladesh Brand Award 2018 from CMO Asia. The organizer awarded brands in different categories i.e Bangladesh Women Leadership Award 2018, Bangladesh Best Employer Brand Awards 2018, Bangladesh Master Brand Awards 2018. Different corporate brands, textile factories, universities, distinguished professionals are awarded on the above mentioned category. CMO Asia handed over the award to the winners in a colorful event on 23rd September 2018 at Radisson Blu Dhaka Water Garden, Dhaka, Bangladesh. Mr. Md. Noor Iman, Managing Director, Dutch Lube Company Limited received the award.
These awards are an independent brand recognition exercise initiated to give recognition to those brands and marketers who have achieved extraordinary success from innovative and effective marketing practices in Middle East. The Awards would be based not only on financial valuation, but by consumer preferences also. The Awards are held to foster marketing awareness in the professional community and inspire aspirations to achieve marketing excellence. The Mission of the Awards is to educate and disseminate the importance of branding in Bangladesh.
Mr. Md. Noor Iman mentioned, “We started our business last year. Already we have set a benchmark in the industry by providing quality knitting oil at an affordable rate. We are happy to receive this award which has global acceptances.” He also said that, “We are confident about our products and we are ready to replace any damage or quality hamper it any. In fact there is no chance of lower quality as the products are checked and ensured the quality in the factory by the technical experts.”
Mr. Md. Noor Iman shared his experience working in that industry with their products that they are getting very good response as these products are producing first time from Bangladesh. The company looks forward to export knitting oil in Indonesia, Vietnam, Cambodia specially the countries where knitted fabric is produced. The company already has 78 satisfied customers including top rated factories like Metro, Knit Concern, Knit Asia, Knit Plus, Northern Group, Purbani Group, Esquire, GMS Composite, Ratul Group, Thermax Group, Robintex Group, Auko-Tex etc and also our products are approved by Delta, Dird, NAZ etc. The main advantage the products are cost effective and best after sales services. Mr. Md. Noor Iman informed that they are targeting 80% market share within two years.
Dutch Lube Company Limited is a joint venture company. Parent company is located in Daman industrial estate, Gujrat, India. The company started knitting oil production in 1997 (20 years back). It captured almost 80% of Indian market. , also export in Thailand, Malaysia, Cambodia & Vietnam. On process of continuous market expansion Dutch Lube Company Ltd. (DLCL) setup first ever knitting oil manufacturing unit in Bangladesh in 2014 and has started commercial production in August 2017.