The demand for jeans market is gradually increasing. Particularly strong growth is expected in developing markets. South America is in the lead with a 12.1 per cent growth rate, while the rest of the world (all markets excluding North America, Europe, Turkey, Asia and South America) is set to increase in value by 19.7 per cent during the period.
The US is predicted to maintain its position as the largest jeans market globally, with China following in second place. Nearly half of China’s jeans production stays inside the country, marking a significant increase from data collected five years prior. Around 22 per cent of the jeans manufactured in China are traded outside of traditional retail markets in exchange for goods or services rather than currency.
The global jeans market benefits from its unique position as a category that has surpassed trends, allowing consumers to buy any jean style they prefer without being out of step with fashion.
Denim jeans are trousers typically made from denim fabric and are a very popular article of casual dress around the world. They come in many styles and colors. Although denim jeans are mostly known as a fashion garment, they are still worn as protective garments by some individuals, such as motorcycle riders, due to their high durability as compared to other common fabrics.