Farhana Sultana
Innovation starts with one good idea. Whether its providing intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption, Huntsman Textile Effects has been delivering textiles innovation to make life that more enriching in people’s lives. As the leading global provider of high quality dyes and chemicals to the textile and related industries, sustainability, innovation and collaboration are at the heart of what Huntsman Textile Effects does. Using cutting-edge technology to develop solutions and create innovative products, Huntsman continually strive to meet the needs of our customers and play a proactive role in supporting a more sustainable environment.
Huntsman Textile Effects with its local agent Swiss Colour Bangladesh Ltd. jointly organized a seminar on “Sustainable Growth and Innovation in the Textile Industry” in Dhaka recently. Managing Director of Swiss Colours Bangladesh Mr. Akther Hossain welcomed all textile professionals in the seminar. He mentioned the remarkable developments done by Huntsman throughout the years. Swiss Colours Bangladesh have been working with Huntsman for the very beginning and the team is quite big now. As Bangladesh textile market is expanding and heading to value added products Mr. Akther hoped to provide more innovative service with proper solutions to the industry.
Biswajit Banik, Country Manager- Bangladesh, Huntsman Textile Effect informed that Huntsman and Swiss Colour team has been providing innovative solution with their regular innovative products which are cost effective and environment friendly. He also mentioned that day by day their team is expanding to provide the game changing products which will help the industry for sustainable growth.
Chuck Hirsch, VP Commercial and Technical Resources had a presentation on “Sustainable Growth and Innovation in the Textile Industry”. He mentioned how Huntsman is playing the vital role in sustainable growth and innovation in the textile industry. “Huntsman considering Bangladesh as a very important market and the team of Huntsman is expanding gradually, now we have 125 man force along with two offices in Dhaka and Chittagong”, he mentioned.
David Hasanat, Chairman & CEO, Viyellatex Group had a presentation on “Collaboration is the Key to Success”. Mr. Hasanat expressed his satisfaction of using Huntsman products. Speaking on the occasion Mr. David Hasanat said, “Viyellatex Group is the leading company in the area of sustainable apparel in Bangladesh. This continuing support and technical expertise from Huntsman will help us be more competitive in this increasingly challenging market. It will help us to comply with the stringent product demands from our global customers and better equip us to face challenges from the operational and environmental aspects.”
Holger Schlaefke, Global Marketing Manager, Huntsman Corporation had a presentation on AVITERA® SE, TERASIL® W/WW, Digital Inks and Oliver Gerlach, Global Marketing Manager, Huntsman Corporation had a presentation on Creating Differentiation with Specialty Finishes. 
In their presentations they highlighted the features of AVITERA® SE, TERASIL® W/WW, Digital Inks; how much the products are important for textile processing. They showed their real experience how using AVITERA® SE series and TERASIL® W/WW dyestuffs can save 40% time, 50% water, 50% electricity. Using AVITERA® SE dyes is therefore a way for mills to meet the environmental standards of the world’s best clothing brands while increasing yield, improving productivity and reducing processing costs. The dyes can be used on diverse machinery and do not require mills to make a capital investment. They also offer excellent fastness and consistency across the entire shade gamut and color spectrum. As a global leader Huntsman dyes and chemicals have been serving the industry by complying all latest industry regulations namely ZDHC MRSL, Bluesign, GOTS, REACH etc.
Textile professionals from different industries joined the seminar. The audience were glad to hear the latest developments of Huntsman Textile Effects. Also the clients who are using Huntsman products for a long time expressed their satisfaction about the Huntsman products. The question and answer session was very interactive as so many queries and questions were asked from the guests. Huntsman team explained all the queries and answered all the questions as per the query. Huntsman along with Swiss Colours Bangladesh organizes different seminar, workshops, training for skill developments and clients requirements. Huntsman Bangladesh and Swiss Colours Bangladesh team was introduces to the guest. Mr. Dheeraj Talreja, Commercial Director- South Asia, Middle East & Africa thanked everyone for their presence and support.
