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HomeNews & ViewsTextile & ApparelLee has relaunched the first ever denim it made for women in the 40s...

Lee has relaunched the first ever denim it made for women in the 40s and 50s

World leading brand Lee has relaunched the first ever denim it made for women in the 40s and 50s. While vintage sizing has been updated to reflect modern sizes, the thread choices, hardware and manufacturing processes are the same as they were back then. These pieces represent a time when Lee took what was made for men and created jeans made specifically for the female body. They were aimed at women who were riding horses, working in factories during the war, who were making things happen and looking cool and effortless while doing so.

The reissued jeans are for the same women, the ones who forge their own path with confidence and grace, the women who don’t believe being a tomboy or a girly girl are mutually exclusive. The collection includes the Lady Lee Rider, the original boyfriend jeans created in 1947; the Lee All Purpose Blue Jeans, a high-waisted wide leg introduced in 1950; the Lee Frontier Lady, a high-waisted, side-zip straight leg with pearl accents from 1952; the Lee Riders jacket from 1949; and a raw denim jacket and jeans set with classic white stitching.

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