As part of a move to revigorate their battle apparel arm, Marks & Spencer has begun promoting an independent eco-fashion brand on its website.
The Nobody’s Child Label sells its miniatures and tea dresses as an alternative to destroying the fast-mode industry and makes them £35 from recycled polyester and sustainably made viscose. The Child label Five years ago, the brand was founded by businessman Andrew Xeni, whose family has a history in the manufacture of clothes. The New Look Manager, Tom Singh, is the company’s sponsor. The alternative to stock brands outside M&S, which is still the largest clothing dealer in the world, is to depart. As part of the strategy to expand its reach and fuel online growth, Steve Rowe, the company’s chief executive, said in May that it will stock guest brands both online and in its larger stores. During the summer M&S lost its competitors Next in the battle to run Victoria’s Secret lingerie brand in the UK.
