Puspamara Sdn. Bhd. (PUSPAMARA), a Malaysian clothing company under the ownership of NADICORP Holdings Sdn Bhd, has joined forces with NanoTextile Sdn. Bhd. (NANOTEXTILE), jumping onto the athleisure trend with the launch of a sportswear line called TERRE. The launching ceremony of TERRE – Beyond Attire, new sportswear range from this collaboration, was held in conjunction of Career Fair at Ungku Omar Polytechnic, Ipoh; one of the oldest polytechnic campus in Malaysia, established in 1969 by the Malaysian Ministry of Education, aided by UNESCO. Also present was, Jobs Malaysia, the official partner for this event.
Introducing innovative edge of nanotechnologies from NANOTEXTILE, PUSPAMARA emphasizes that TERRE clothing line brings forth a whole new collection which focuses at hygienic and care. TERRE targets to become an affordable active wear brand with premium quality whilst staying comparable to other well-known sports brands.
Commenting on this partnership, Dr. Thomas Ong, the Chief Executive Officer of NANOTEXTILE responded, “This is an exciting partnership as we plan, at long term, to continuously launch several contemporary and functional collections, utilizing our nanotechnology. We believe, through this collaboration, we are able to build a competitive advantage through value-added products using our textile technologies.”
The General Manager of PUSPAMARA, Zawawi Zulkifly also commented that the collaboration marks a key milestone in elevating the clothing and apparel industry in Malaysia. He also added “In PUSPAMARA, we build our businesses with full commitment and high ethical values to produce the best for our clients. Therefore, we would like to offer new technologies in TERRE sportswear clothing line. Partnering with NANOTEXTILE, we have more upcoming product range launching very soon.”
PUSPAMARA is working very closely with the industry players, universities and technology partners to provide solutions to key challenges faced by the textile and apparel industry in Malaysia particularly in the areas of product development. PUSPAMARA is currently undertaking projects to drive the textile and apparel industry in Malaysia towards the 4th Industrial Revolution (Industry 4.0) and development of technical textile and smart apparels in Malaysia