A global initiative aimed at helping brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion is launched by C&A Foundation. The initiative, called ‘Fashion for Good’, offers practical action in the form of support, funding and roadmaps, and by fostering a sector-wide collaboration rather than competition and aims to enable innovation and widespread adoption of good fashion practices.
C&A Foundation is the charitable arm of global fashion retailer C&A. Fashion for Good re-imagines how fashion is designed, made, worn and reused so that people, companies and the planet can thrive. By mobilizing around a collective innovation and investment agenda, it aims at sparking and scaling up technologies and business models that have the potential to change the sector profoundly. The target is a better future for the fashion industry in which brands, suppliers, communities and the planet can thrive. Fashion for Good is a joint industry initiative involving the Sustainable Apparel Coalition, Ellen MacArthur Foundation and Sustainable Trade Initiative.