The global waterproof breathable textiles market size was USD 2.0 Billion in 2022 and is expected to reach USD 3.68 Billion in 2032 and register a revenue CAGR of 7% during the forecast period, according to the latest report by Reports and Data. Increasing demand for active sportswear among health-conscious customers is expected to drive market revenue growth during the forecast period. The rising prevalence of chronic diseases, owing to the adoption of sedentary lifestyles is also boosting the popularity of fitness activities such as cycling, aerobics, and yoga. Hence, sales of yoga-related products have risen by 42% with the increasing trend of yoga culture.
Furthermore, customers are nowadays adopting comfortable and lightweight clothing that can absorb sweat during intense workouts and sports activities. With advancements in clothing production technology, several brands are trying to offer more customization and smart clothing for customers. Waterproof breathable textiles are gaining more popularity in a number of applications including work wear, outdoor apparel, and sportswear due to the increasing comfort and protection level provided by these textiles. Thus, manufacturers are increasingly investing in research and development activities in order to offer improved and effective waterproof breathable textiles. In 2019, for instance, North Face launched ‘FUTURELIGHT – Breathable-Waterproof Outwear Technology’, a new breathable waterproof material that is set to revolutionize the future of technical fabrics. It was developed using sustainable practices and innovative Nanospinning technology. It is considered to be the most advanced breathable waterproof outerwear material available in the market. These factors are expected to boost revenue growth of the waterproof breathable textiles market.
Some Key Highlights in the Report
- In September 2021, Pertex launched Pertex Shield Resolve, a more sustainable and technical waterproof breathable material. The company aims to minimize its environmental impact through responsible product and business practices while pushing the boundaries of performance fabrics. Pertex Shield Resolve Fabrics are much easier to recycle at the end of a garment’s life and can reduce the overall environmental impact of the fabric. These can also minimize the wastage of resources.
- The polyurethane segment is expected to account for the largest revenue share in the global waterproof breathable textiles market over the forecast period. Textiles made of these materials have high flexibility even at low temperatures. These also possess high resistance to chemicals, water, and abrasion.
- Membranes segment is expected to register steady revenue growth over the forecast period. Shift of consumer preference towards sustainable activewear is resulting in the growing usage of eco-friendly sustainable membranes and supporting the development of unique membranes. Moreover, excellent breathability and superior water resistance properties of membranes is boosting its usage in waterproof breathable textiles.
- Sports goods segment is expected to account for a significant revenue share in the global waterproof breathable textiles market. The increasing prevalence of chronic diseases, owing to the sedentary lifestyles of customers is boosting the need for fitness activities to maintain a healthier lifestyle. It is thus driving sales of active sportswear.
- The waterproof breathable textiles market in Asia Pacific is expected to account for the largest revenue share over the forecast period. Rising health consciousness among people and increasing disposable incomes across the globe are expected to boost demand for home workouts and fitness studios in the region. Also, rising sales of activewear would propel demand for waterproof breathable textiles in Asia Pacific over the forecast period.
- Key players in the market include Clariant AG, HeiQ Materials AG, Helly Hansen, Marmot Mountain LLC, Mountain Hardwear, Nextec Applications, Inc., Polartec, LLC, Rudolf GmbH, Schoeller Textiles AG, and SympaTex Technologies GmbH.
Waterproof Breathable Textiles Market: Strategic Developments
Innovation in Materials and Technologies: Companies in the waterproof breathable textiles market were continuously investing in research and development to create new materials and technologies that offer enhanced waterproofing and breathability. This included the development of advanced membrane technologies, coatings, and laminates that balance waterproofing with breathability.
Sustainability and Eco-friendly Solutions: Environmental concerns and consumer demand for sustainable products were pushing companies to develop waterproof breathable textiles using eco-friendly materials and production methods. Brands were highlighting their commitment to sustainability as a strategic differentiator.
Fashion and Lifestyle Integration: Waterproof breathable textiles were not only being used in outdoor and performance wear but were also being integrated into everyday fashion and lifestyle clothing. This expansion into more diverse market segments was a strategic move to increase market penetration.
Brand Collaborations and Licensing: Collaborations between outdoor gear manufacturers and fashion brands were becoming more common. This strategy allowed outdoor brands to tap into the fashion market while giving fashion brands access to high-performance materials for their collections.
Online Retail and Direct-to-Consumer: The rise of online retail and direct-to-consumer models was influencing how waterproof breathable textiles were marketed and sold. Many brands were focusing on building strong online presence and improving the customer experience through digital channels.
Customization and Personalization: Some companies were exploring customization and personalization options for waterproof-breathable products. This involved allowing customers to choose specific features, colors, and designs, catering to individual preferences.
Geographical Expansion: Market players were exploring opportunities to expand their presence in emerging markets, where outdoor activities were gaining popularity. This expansion included establishing partnerships, distribution networks, and retail outlets in these regions.
Performance Enhancement: Brands were emphasizing the technical performance of their products through strategic marketing campaigns. This involved educating consumers about the benefits of waterproof breathable textiles in different weather conditions and activities.
Competitive Pricing: While high-performance waterproof breathable textiles often commanded premium prices, some companies were strategically offering more affordable options to cater to a wider range of consumers and increase market share.
Mergers and Acquisitions: Strategic acquisitions and mergers were observed in the market, as larger companies sought to integrate specialized technologies and expand their product portfolios to remain competitive.
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