The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) says more than 50 local RMG manufacturing companies are producing dresses for domestic markets. The BGMEA data also estimated the country’s domestic market size of apparel products at around Tk 250 billion where the local brands could avail less than 25 per cent share. Considering the local market size, Bangladesh’s leading readymade garment exporters are operating their business with the assistance of reputed global brands including H&M, Walmart, Zara, Next, Primark C&A, etc.
Local brands are getting good response from the customers. At the same time, consumers are embracing new trends. The customers are getting western and tradition culture with local brand. Due to quality products locally made brand cloths are gaining popularity in the domestic fashion industry as youths are attracting largely. Country’s leading garment exporters including Beximco, Standard Group, Epyllion Group, Sonotex Group, Giant Group of Companies, Evince Group, Saasco group, East-West Industrial Park, Babylon Group and Millon Clothings have been making their own clothing brands.