Intertek has unveiled a bold new brand identity to reflect its commitment to superior customer service with total quality assurance. Intertek has always been a pioneer, anticipating the needs of its clients with bold innovations. True to the innovative spirit of our founders, Intertek is re-defining the industry with it’s Total Quality Assurance value proposition – going beyond physical quality control through Testing, Inspection and Certification services to offering Total Peace of Mind, as Intertek additionally provide Assurance services, ensuring our customers’ operating procedures and systems are functioning properly. Intertek management sums this up in new strapline, brand USP, ‘Total Quality. Assured.’
As part of brand reinvention, Intertek is rolling out a bold new brand identity, inspired by a key moment in company history – Intertek’s founder Thomas Edison’s invention of the first practical incandescent light bulb. New logo of Intertek reflects technology and progress. The dot of the letter ‘i’ is always the brightest element of the logo, referencing the light bulb moment in Edison’s laboratory. Intertek new brand colour is yellow – the colour of illumination. The most visible colour in the spectrum, it promotes safety. Yellow is also the colour of new ideas and innovation – the lifeblood of the company.
New identity is much more than just a new logo and colour palette. Behind it lies Customer Promise – Intertek Total Quality Assurance expertise, delivered consistently with precision, pace and passion, enabling our customers to power ahead safely – as firmly position Intertek as the trusted partner for end-to-end Total Quality. Assured.
Source- Intertek
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