Lifestyle apparel brand for women, Riders by Lee offered at affordable prices by launching of its newest innovation – Bounce Back Denim. Debuting in stores nationwide this fall, this innovative denim offers stretch that “bounces back,” never losing its shape.
Unlike other stretch fabrics that eventually bag out by the end of the day, Bounce Back Denim offers incredible recovery. Through the combination of high stretch fibers and technical fabric construction, Bounce Back Denim fits amazingly, moves comfortably, and never loses its shape.
“We pride ourselves on designing clothing that allows women to look and feel their best. Women want to be comfortable, but don’t want to sacrifice looking great. This premium collection of jeans allows us to meet and exceed that need by providing them with smart denim featuring a comfortable fit that bounces back even after hours of wear,” said Joyce Markwell, vice president of merchandising for Riders by Lee. “No matter where her day takes her – whether at work or at play – Bounce Back Denim is made to move and to look just as great at the end of the day as it did at the beginning.”
Riders by Lee conducted extensive fit and concept testing with over 700 women of all shapes and sizes, offering them the chance to wear Bounce Back Denim – bending, flexing, stretching and moving throughout their day. Women were delighted that Bounce Back kept the promise of being the “No Bag. No Sag.” denim.
Bounce Back Denim is available in three mid-rise styles – skinny, slim straight and slim boot – in a variety of light, mid and dark denim washes, as well as in black. Like all Riders by Lee styles, Bounce Back Denim retails for around $20 at value-minded retailers nationwide.
Textile Focus News Desk
