Browzwear, a global leader in 3D technology for the apparel industry, and the University of Salford, a Manchester-based institution whose fashion design program is recognized among the world’s best, today announced a partnership that will enable aspiring fashion designers to develop technology-based skills that are increasingly in demand throughout the industry.
With a commitment to providing training and a skillset that positions graduates for success in an increasingly-digitized industry, the Fashion Design program, part of the School of Arts, Media and Creative Technology will now include Browzwear as a core part of its undergraduate and postgraduate curricula. In addition to using Browzwear’s VStitcher to showcase their talent and creativity in the classroom, students have the opportunity to work with well-known brands, partake in internships and participate in other projects and challenges.
The University, who selected Browzwear for its user-friendly interface, broad array of integration partners and prominence in the industry, is among a growing number of educational institutions that include Browzwear as a central part of their fashion design programs. Browzwear also offers these students access to its on-demand learning platform, Browzwear University, ensuring that their experience with the software is supported both inside and outside of formal teaching sessions.
“The pace of digital transformation in the fashion industry is accelerating and we’re seeing advancements that you’d expect to take five years be condensed into a few months. Whereas the use of 3D to build and merchandise collections was a rarity just a few years ago, it’s quickly become an imperative, and designers who have cultivated this skillset are in extremely high demand” said Bashir Aswat, leader of the fashion program at Salford. “By introducing our students to the technology early in their studies and continuing to give opportunities to hone their skills throughout their education, we are confident we are setting both the students and their future employers up for success.”
Lena Lim, Chief Commercial Officer of Browzwear said “At Browzwear, we help companies integrate 3D across the entire product lifecycle, from concept to commerce, and we see firsthand that it is quite a challenge for apparel companies to find candidates with 3D skill. We are proud to work with institutions like the University of Salford and prepare the next generation of design talent so both they and the companies they go to work for can fully leverage 3D for success.”