adv-06 adv-06

Archroma & G-Star joins for new collection ‘Dyed By Nature’

adv-07

archroma-g-star-joins-for-new-collection-aedyed-by-natureaeSwiss chemical company Archroma has joined forces with Dutch fashion brand G-Star the for the creation of a sustainable new fall collection dubbed ‘Dyed By Nature’. The series spans separates such as jackets, sweatshirts, jeans and T-shirts for men and women, all dyed with natural ingredients such as upcycled saw palmetto leaf leftovers and beetroot waste that the brand promises are “traceable from earth to product.” The result is a range of pieces in soft, earthy hues such as tea rose, navy blue and olive green. The collection has been fabricated using materials such as organic and recycled cotton, and Tencel.

The collection is the fruit of an ongoing collaboration between G-Star Raw and EarthColors by Archroma, kickstarted in 2017. It is the latest in several attempts by the brand to focus on environmentally friendly fashion, following on from a ‘G-Star RAW for the Oceans’ collection made back in 2014 using recycled plastic, and its ongoing ‘Renewed’ denim concept — first launched in 2012 — that sees jeans given more than one chance at life

failed