Fazle Rabby, Research Assistant
This New Year 2019 is very significant for textile, apparel and fashion industry. Here are some topics mentioned which to follow in 2019.
Modern Innovations: Unusual materials into Textile
“Bolt Threads” recently discovered eco-friendly and biodegradable textile materials. They are doing their job only inspired by the environment. They produce Mylo base from mycelium and this is the world’s first mycelium leather.
Pinatex fibre which is made from pineapple leaves. Pinatex is commercially available. This fabric is used by Hugo Boss to make sneakers. This new materials are used as a supplement for cotton, wool and polyester. For maintaining sustainable business these companies have to increase income and reinvesting profits.
Men’s Fashion Trends of 2019:
2019 is committed to make changes in the fashion of the men in the world. Most of the well-known brands are agree with this concept and with that they have taken their future plan for the next 12 months.
- Timberland have arranged their plan like this:
- Emphasis on environmentally friendly production
- Convert the dropped old apparel to the wearable apparel through proper treatment.
- Louis Vuitton are going to uncover a new era in menswear. They are constantly endeavoring to awaken the status of fashion by recruiting highly respected art directors.
- Fila, Nike, Adidas are on the top of the list of the best men in the sneakers world.
- Spanish company Zara have pledged to prevent environmental pollution that in 2020 will send all unused clothes in landfill.
Blockchain Technology brings radical changes in global cotton market:
Blockchain Technology can able to acquire its popularity into the cotton market. The advantage sides of blockchain Technology are reduces physical documentation, saves exponential time in receiving payments, reduce the working capital cycle and the cost, which could be advantages to all the parties in trade. Besides this technology is tracing the authenticity of cotton origin and also maintain data and records for reliable estimates.
The future of commercial printing will be Digital Printing:
Conventional textile printing is giving way to digital printing in order to accommodate short runs and fast turnaround s. To take advantage of this market opportunity print service providers must match their offerings to the demand within their existing customer base. Higher profit margins are very possible for soft signage applications. DTG printing witnessing new developments of their production in cotton, cotton blends, as well as synthetic materials.
Driving facts of Retail Growth:
With the emergence of fashion related businesses in the past few years, there was a great opportunity to limit the consumption of consumers. But it is no longer possible due to the rising trade war between the United States and China that started last summer. And if this situation is running the prices of low and medium-priced products will significantly increase.
The reasons for the increase in clothing prices of the world market:
Increasing the labor and input cost inflation in Asia, the Global apparel prices are raising day by day. Also impose the tariff of US, increased level of apparel, textile and footwear in the world over two years. The price rise will have terrible effects, believes Rick Helfenbein, President and CEO of the American apparel and footwear Association.
Endemic supply chains: Determine world textile, Apparel trade in future.
In general, three primary textile and apparel regional supply chains operate in the world at present time:
- Asian supply chain
- European supply chain and
- US supply chain
Here economically advanced countries supply textile raw materials to the less economically developed countries.
Defining trends the fashion agenda in 2019:
The report 10 key trends that will define the fashion agenda in 2019 includes-
- Worsening economic condition.
- India to be a growth center.
- Global growth access to change.
- Emerging methods of products access
- Brand becoming increasingly eco-aware.
- New technologies for acquiring new styles
- Increasing transparency in brand operations
- Self-disruption emerges as a major norm.
- Brands to provide value added services.
- Delivering on-demand.
Brands focus on recycle to increase sustainability:
It is difficult to sustain the life of our garments even after producing them in the most environmentally friendly manner as possible. They end up in the garbage dumps quickly. If consumers use their clothes for even nine months longer, they can reduce their footprint by 20 to 30 percent.
Applying this method manufacturers are extending the life cycle of the products through their second life initiatives.
Modern technologies help cotton replace Synthetics as high performance fabric:
With its inherent properties cotton cannot compete with synthetic garments as it cannot manage moisture across its surface on being wet. The pioneering REFIBRA™ technology involves upcycling a sustainable proportion of cotton scraps this technology contributing to the circular economy in textiles. Zero-D reactive pigment is a digital printing process which save a massive amount of water. With these new developments ensuring a higher level of performance cotton is soon set to become the latest performance player in the market.
AI for Retail Price Optimization:
Apparel retailers are embracing advanced analytics and blending intuition with science to regain control and price smarter. This has brought about a margin and sales lift of three to six percentage points for some companies. Pricing smarter requires understanding where customers perceive value and having the agility to respond to competitors’ moves with full insight into the impact on financial performance. Industry leaders are investing carefully in price and promotion, as well as leveraging insights from advanced analytics to make smart decisions.
Facts to determine future fashion trends:
A number of brands will actively engage themselves in improving their eco-footprint in 2019. Younger consumers will align themselves with businesses that support their values. This includes tracing the origin of products, its manufacturing technique and impact on environment. Recycled fashion will become more popular, with major brands starting to offer recycled (second-hand) clothing, as they keep up with the demand for more sustainable and conscientious practices.
Modern fashion production: Technology, AI transformation
Technology is changing the way fashion functions as tech companies including Google are partnering groundbreaking fashion projects. A case in point is Levi’s smart jacket, a project implemented in collaboration with Google. Computers allow modern designers to create new patterns and styles compared to old tools. But computing does not mean a laptop or desktop running windows new CAD software but machine learning and the use of AI to create a new era for the fashion industry. It is possible to use and mix styles with innovative materials such as bioengineered textiles and leather made from microbes.
Chinese millennials dominating Global luxury market:
Millennials in China are the biggest purchasers of luxury goods in Asia Pacific. Some luxo brands have cought the attention of Millennials customers such as Balenciaga. This brand has cought the eye of millennials and it is also the fastest growing brand. Balenciaga products that have made the biggest impression are sock-sneakers. Luxury brands still see Chinese milliennial shoppers as a powerful group of consumers. Now the millennial market in China is a sustainable revenue source for luxury brands.
Made-to-Measure Clothing: The future of fashion
As the fashion industry moves towards size-inclusivity and sustainable practices, consumers are still grappling issues with ‘one size fits all body types’. To cater to individual needs new made-to-measure business model will be the trend in future. Fashion brands are tailoring each garment to customer’s size, body type and — in some cases — style preference.
